Application 5.1 Assignment Example | Topics and Well Written Essays - 500 words

Application 5.1 - Assignment Example With an approximate percentage of 85, the Northern and Southern American based dealers facilitate the sales using the created network (Cummings, Thomas and Worley 100). The company has expanded its operations by acquiring several retail outlets located in Berlin, New York, London, Hamburg, Munich and New Jersey. The concert bank program is the main company’s strategy that incorporates the use of local and international based dealers to distribute their products. It allows local and international artists who have hit their mark in their professions to assess different pianos in the outlets and pick one that best suits their needs. With the concert banks stocked with more than 300 pianos located in more than 160 different cities, the company greatly benefits from its engagement with these successful artists (Cummings, Thomas and Worley 101). It is able to market some of its brands using the name of the performer who is publicly known. Numerous artistic skills are consolidated in order to come up with a grand Steinway concert piano. Different methods have been formulated however the process has maintained is basic initial processes since they have always produced definable results. More than 12000 parts of the grand piano have to be handcrafted before they are perfectly fit to each other to complete the whole puzzle. The uniqueness of these pieces arise from the different types of tones, sound and touch incorporated in each of the pieces (Cummings, Thomas and Worley 101). Numerous activities are incorporated during the making of the piano such as wood drying, parts-making and finally the piano-making operations. Before the piano is set to be displayed and sold, the makers go through a final stage which is tone regulation. They are tuned to voice the Steinway sound as a unique form of identity (Cummings, Thomas and Worley 101). Steinway has proved its superiority in the grand piano market by acquiring superb market